Checkout this short video from News9 talking about a whole number of people around the world who are ittar/attar fans. In last few years there has been a significant increase in sales of natural oils, due to its eco friendly nature and quality of stay longer in comparison to perfumes.
Attar brings a whole number of benefits over perfume. Kannauj, the city of attar, has been globally acknowledged for developing one of the best fragrances that are demanded by global audience.