Category Archives: Guide

How to Choose the Right Attar for You?


When it comes to selecting the best attar for yourself, there are several factors to consider. As a fragrance expert, let’s delve into the key aspects to keep in mind to make an informed decision. What is Attar? Attar, also known as ittar, is a traditional perfume oil derived from natural sources such as flowers, […]

3 ways to make your natural attars roll-on perfumes last longer this winter

Long Lasting Attars for Winter

Natural attars offers lingering experience as they smell like freshly snipped flower stems. Kannauj Attar as a brand has emerged with its clear positioning of offering natural/plant based perfumes to its customers. There are no doubts that natural attars are beautiful and soft perfumes. However, users who are new to attars may have certain concerns related […]

India’s Perfume City to have International Perfume Park & Museum

Kannauj International Perfume Park and Museum

 Kannauj is getting its own International Perfume Park & Museum Kannauj, a small town in Uttar Pradesh, is getting its own museum to promote its heritage of attars. Attars are nature perfumes oils, extracted from flowers, herbs or spices. For more than 400 years, Kannauj is making these attars (you might have heard of them as […]

‘Attar vs Perfume’ – Key Differences You Should Know

Attar Vs Perfume - How they are differnt?

Traditional Attars may be a new concept for many due to significant surge in its demand in recent years, but they indeed have ancient history. In this new decade of the 2020s, it is predicted that Attars will be more in-demand due to various factors like people’s shift towards organic cosmetics, long-lastingness, eco-friendliness and over […]

Side Effects of Synthetic Perfumes & Rise of Natural Attars as their Alternative

Synthetic Perfumes Side Effects on Health and Environment

Harmful Effects of Synthetic Fragrances on our Environment & Health We all use synthetic fragrances in our daily lives and so, we are vulnerable to its dangers on our health. You might say that you don’t use perfumes or scents that often. But the fact is this- ‘Most of the cosmetics and cleaning products in […]