Category Archives: blog

Fragrance Industry & Covid19 – How Businesses can Sustain the Pandemic

Fragrance Industry and Coronavirus

In this article, we will discuss the current impact of coronavirus outbreak on the global fragrance, perfume, attars, essential oils, and overall beauty industry. We also mentioned some important ways or tips on how you can sustain in this difficult time and how you can ensure the safety of your business. The Current Situation of […]

India’s Perfume City to have International Perfume Park & Museum

Kannauj International Perfume Park and Museum

 Kannauj is getting its own International Perfume Park & Museum Kannauj, a small town in Uttar Pradesh, is getting its own museum to promote its heritage of attars. Attars are nature perfumes oils, extracted from flowers, herbs or spices. For more than 400 years, Kannauj is making these attars (you might have heard of them as […]

Top 5 Indian Attar Perfumes You Must Try in 2021

Top 5 Attar Perfume Oils - Must Try

Attar, also known as ‘ittar’ or ‘itra’ is derived from a Persian word ‘itr’ meaning ‘Perfume’. Nowadays like most of the things, perfumes are made using chemicals, but Attars are 100% pure and made with the love of nature. Attars are technically natural perfume oils obtained from flowers, herbs or barks. Popular in Middle-east and […]

Top Attars & Perfume Oils for Winter Season to Keep You Warm

Black Oudh Attar Pure Buy Online

Winters are indeed the best season for those who love and want their perfumes to stay longer. There are certain natural attars that are warming in nature. Attars such as Musk, Amber, Kesar (Saffron), Oud, are used in winters, as these perfume oils have warming characteristics. How to Choose Attars for Winter Season? If you’re […]

Traditional Method of Making Attars Using Hydrodistillation (Deg & Bhapka Method)

Natural attars are defined as the distillates obtained by hydrodistillation of flowers (such as saffron, marigold, rose, jasmine, pandanus) or other plant parts (Vetiver from roots of vetiver plant, Oud from wood of Agar Tree) in sandalwood oil or other base materials/fixative. However, the true attars are considered those that are obtained through the Hydro-Distillation […]

Sources & Types of Jasmine Attar & Jasmine Essential Oil

Types of Jasmine Oil

History & Cultural Aspects of Jasmine: Jasmine has a fragrance that is connected to the spiritual, religious and medication aspect of life. Jasmine is a fragrance that is refreshing and lively. For centuries, jasmine flowers have been offered to Gods in Indian culture and used as medicine in the Ayurveda- the ancient medical practices of […]

How Long do Attars Last? – Factors that Determine Longevity of Attar

How Long Does Attar Last?

Understanding Attars: Modern synthetic perfumes are alcoholic and chemical-based, that often uses aerosol-based spray dispenser. There are various studies suggest that these perfumes in long term can be hazardous to health and the environment both. Attars are natural eco-friendly alternative of perfumes which are alcohol free, oil-based, natural extracts derived from flowers, organic herbs, wood, […]