Oud, also known as agarwood, is a highly prized resinous wood that is used in perfumery and incense. This rare and precious material has a rich history and a unique scent profile that sets it apart from other fragrances. Oud attar, also known as agarwood oil, is derived from the resinous heartwood of the agarwood […]
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When it comes to selecting the best attar for yourself, there are several factors to consider. As a fragrance expert, let’s delve into the key aspects to keep in mind to make an informed decision. What is Attar? Attar, also known as ittar, is a traditional perfume oil derived from natural sources such as flowers, […]
Natural attars offers lingering experience as they smell like freshly snipped flower stems. Kannauj Attar as a brand has emerged with its clear positioning of offering natural/plant based perfumes to its customers. There are no doubts that natural attars are beautiful and soft perfumes. However, users who are new to attars may have certain concerns related […]
As we all know that there are multiple kinds of fragrances exist in the market. And when it comes to knowing which fragrance should choose might not be easy. You should know about different notes so that can select which fragrance is perfect. Therefore, we bring here an introduction to scent families and fragrance wheel. […]
After smelling it for the first time, you might give a bizarre reaction and will ask how can people like this? Wait for just 10 more minutes and you will want this in your collection. That is what makes Shamama Attar so unique. We saw a lot of queries on the internet to find out […]
GC/MS Testing is one of the most trusted methods for quality testing of essential oils in current times. A lot of companies in our industry are doing this test and a lot of customers as well are considering this as an important factor while buying things like essential oils. So, in this article, we will […]
In this article, we will discuss the current impact of coronavirus outbreak on the global fragrance, perfume, attars, essential oils, and overall beauty industry. We also mentioned some important ways or tips on how you can sustain in this difficult time and how you can ensure the safety of your business. The Current Situation of […]
Kannauj is getting its own International Perfume Park & Museum Kannauj, a small town in Uttar Pradesh, is getting its own museum to promote its heritage of attars. Attars are nature perfumes oils, extracted from flowers, herbs or spices. For more than 400 years, Kannauj is making these attars (you might have heard of them as […]
Traditional Attars may be a new concept for many due to significant surge in its demand in recent years, but they indeed have ancient history. In this new decade of the 2020s, it is predicted that Attars will be more in-demand due to various factors like people’s shift towards organic cosmetics, long-lastingness, eco-friendliness and over […]
Harmful Effects of Synthetic Fragrances on our Environment & Health We all use synthetic fragrances in our daily lives and so, we are vulnerable to its dangers on our health. You might say that you don’t use perfumes or scents that often. But the fact is this- ‘Most of the cosmetics and cleaning products in […]