In this article, we will discuss the current impact of coronavirus outbreak on the global fragrance, perfume, attars, essential oils, and overall beauty industry. We also mentioned some important ways or tips on how you can sustain in this difficult time and how you can ensure the safety of your business. The Current Situation of […]
Category Archives: blog
23
Mar
Mar
Kannauj is getting its own International Perfume Park & Museum Kannauj, a small town in Uttar Pradesh, is getting its own museum to promote its heritage of attars. Attars are nature perfumes oils, extracted from flowers, herbs or spices. For more than 400 years, Kannauj is making these attars (you might have heard of them as […]
07
Jan
Jan
Attar, also known as ‘ittar’ or ‘itra’ is derived from a Persian word ‘itr’ meaning ‘Perfume’. Nowadays like most of the things, perfumes are made using chemicals, but Attars are 100% pure and made with the love of nature. Attars are technically natural perfume oils obtained from flowers, herbs or barks. Popular in Middle-east and […]
09
Oct
Oct
Winters are indeed the best season for those who love and want their perfumes to stay longer. There are certain natural attars that are warming in nature. Attars such as Musk, Amber, Kesar (Saffron), Oud, are used in winters, as these perfume oils have warming characteristics. How to Choose Attars for Winter Season? If you’re […]
21
Sep
Sep
Natural attars are defined as the distillates obtained by hydrodistillation of flowers (such as saffron, marigold, rose, jasmine, pandanus) or other plant parts (Vetiver from roots of vetiver plant, Oud from wood of Agar Tree) in sandalwood oil or other base materials/fixative. However, the true attars are considered those that are obtained through the Hydro-Distillation […]
22
Aug
Aug
About Agarwood Oil: Agarwood oil or Oud oil (in Arabic) is a very rare & expensive oil that originates in parts of South East Asia and North Eastern India. In certain regions, this oil may also be called Aloeswood oil, Eagleswood Ud, Kiara, and Oud oil. Their are various types of Agarwood (Oud) that are […]
06
May
May
History & Cultural Aspects of Jasmine: Jasmine has a fragrance that is connected to the spiritual, religious and medication aspect of life. Jasmine is a fragrance that is refreshing and lively. For centuries, jasmine flowers have been offered to Gods in Indian culture and used as medicine in the Ayurveda- the ancient medical practices of […]
05
May
May
If you love to travel and you like to indulge in comfortable spots during your visit to different tourist spots, then the luxury boutique hotels are the best for you. Do you have a favourite luxury boutique hotel? We bet that one of the things that make you remember a boutique hotel so much is the fragrance […]
29
Apr
Apr
Rose essential oil has been used by people all around the world for different purposes for many centuries. Even when it was available mostly for the posh community of people, its charm was always alluring for the common man. In the modern world, the rose essential oil might be expensive but it is still within […]
14
Apr
Apr
Understanding Attars: Modern synthetic perfumes are alcoholic and chemical-based, that often uses aerosol-based spray dispenser. There are various studies suggest that these perfumes in long term can be hazardous to health and the environment both. Attars are natural eco-friendly alternative of perfumes which are alcohol free, oil-based, natural extracts derived from flowers, organic herbs, wood, […]