Understanding Attars: Modern synthetic perfumes are alcoholic and chemical-based, that often uses aerosol-based spray dispenser. There are various studies suggest that these perfumes in long term can be hazardous to health and the environment both. Attars are natural eco-friendly alternative of perfumes which are alcohol free, oil-based, natural extracts derived from flowers, organic herbs, wood, […]
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06
Apr
Apr
Attar of roses (otto) or Rose Essential oil is extracted from rose petals, and used widely in aromatherapy and perfumery. Rose oil is one of the most sought-after perfumery agent in the world, today. There are around 180+ species of Rose and thousands of hybrid rose species found in different regions. However, interestingly only 5 or […]
21
Mar
Mar
Your fragrance of choice is telling. If you think your favorite fragrance is nothing more than a delightful scent you like to surround yourself with, you’re only partially right. Like your favorite food or your favorite pastimes, the fragrance you love says something about you as a person. It helps the world develop an opinion […]
06
Feb
Feb
In general, fragrance experts differentiate the profile of oud based scents & perfumes based on their origin country, botanical species to which they belong to, age of infection and the part of tree which has been infected that could be stem, body, root, heartwood or bark. Since India was the first country where Oud tree, […]
17
Nov
Nov
The Traditional Way to Applying Attars – Applying Attar Oil Directly on Body Attars have been used for centuries in India. In ancient time these fragrances were appreciated by many emperors and their queens. So, during those ancient time, when the roll-on attar bottles were not been introduced, people were used to apply on their […]
22
Sep
Sep
Understanding Attars: Attar is a persian/Arabic word meaning fragrance, scent or essence. When the aroma of flowers, herbs and spices are collected by hydro-distillation on a base material, like sandalwood oil, the attar is made. Traditional Attars or Itra are majorly used as perfumes and are produced by distilling natural ingredients like flower petals, spices, […]
20
May
May
‘Yeh tera zikra hai, ya itrA hai, jab jab karta hun, mehkta hun, behakta hun, chehkta hun’. These words by famous poet Gulzar immortalized the association of beauty and love of human body with the fragrance that makes the lover glow in esctacy. That is the power of itr or fragrance or attar that it […]
05
Mar
Mar
How to Choose the Best Attar Oil? The aromatic oils extracted from natural sources such as wood, plants, flower petals, herbs and spices comprise the potential to refresh your mind and body without any side effects and offer you a relaxing and pleasant experience. In comparison to modern perfumes, the fragrance of attars is natural, […]
18
Dec
Dec
What is Oud (Oudh) or Oud Oil? Oud, known as Oudh in Arabian is one of the most expensive perfume ingredients in world. Oud oil is extract of wood of tropical Agar (Aquilaria) tree, believed to have originated in the Assam region of India. Pure Oudh oil is considered as one of the strong fragrances […]
27
Nov
Nov
Kannauj, located in Uttar Pradesh (India) is known for its world famous perfumes production, specifically attar & sandalwood based organic essential oils. The town has a rich history and it was a capital during the time of emperor Harshavardhan, known for his kindness & sacrifice. In last decade industry went through the tough time. In order to elevate the trade […]